Creators who want to start earning on the platform will need at least 8,000 qualified watch hours over the past year or 20 million qualified Shorts views in the last 90 days.
Nah, they hate signing checks. Not that long ago, they had a push to bring views to smaller creators, and my algorithm definitely shifted to people with hundreds to thousands of subs, instead of the hundreds of thousands to millions folks.
Now they raise the payment threshold.
Result: big creators get less traffic (money) to “boost small creators”, small creators get less money because they’re too small. YouTube gets to keep more cash.
Makes total sense for them. Videos made by small creators take just as much drive space and require just as much CDN distribution, but don’t give nearly as much profit or user engagement.
In essence, YouTube exists specifically because of big channels, and smaller ones are a burden to them.
You’re thinking long term strategy, YT is owned by Alphabet, a publicly traded company, they are only able to think in quarters. All that matters is short term gains for investors, and besides once the short term gains run out the investors will just dump the stock and move on to extracting what they can from the next company.
At this point I’m convinced that yt just hates smaller creators.
Nah, they hate signing checks. Not that long ago, they had a push to bring views to smaller creators, and my algorithm definitely shifted to people with hundreds to thousands of subs, instead of the hundreds of thousands to millions folks.
Now they raise the payment threshold.
Result: big creators get less traffic (money) to “boost small creators”, small creators get less money because they’re too small. YouTube gets to keep more cash.
No. This is just how capitalism works; you steal from the smaller ones while allowing the bigger ones to be the “draw”.
I’m honestly surprised they don’t charge for cloud storage for YouTube. Yea, they suck, but also who needs every piece of garbage uploaded in 4k?
Makes total sense for them. Videos made by small creators take just as much drive space and require just as much CDN distribution, but don’t give nearly as much profit or user engagement.
In essence, YouTube exists specifically because of big channels, and smaller ones are a burden to them.
makes total sense short term. makes little sense long term.
It doesn’t make long term sense, they are driving away the new big content creators, and will lose market share.
They have no competition to speak of so they feel comfortable squeezing their creators, this is only the start.
You’re thinking long term strategy, YT is owned by Alphabet, a publicly traded company, they are only able to think in quarters. All that matters is short term gains for investors, and besides once the short term gains run out the investors will just dump the stock and move on to extracting what they can from the next company.
Always has been