When Keyana Sapp, 31, went shopping for a new backpack, the brands he remembered as a kid were just not the same.
He researched the companies, from North Face to JanSport and Eastpak, and soon realized they were all owned by the VF Corporation after a wave of acquisitions in the 2000s. After a Reddit post he made about his discovery picked up traction, he started looking at other types of consumer goods – cookware, shoes, tools, clothing.
“It seems like that was a story that just repeated in every industry,” Sapp told the Guardian.



These “watchlist” ones do need reading before making up your mind, as the author puts them there for various reasons.
E.g I need a new tent so I’ve been looking at Decathlon and found it on the watchlist here.
I’m not happy about this, but it’s nearly impossible to avoid both Chinese manufacturing (or even just Uyghur labor) AND American capital in this day and age. I can see why it’s on the watchlist and for anyone avoiding it, kudos to you for being stronger than I am, but what I’m reading is “no product quality issues mentioned, is not owned by a private equity firm, not American, not publicly traded”.
But I’m not pulling the trigger yet, so if anyone can suggest something that’s not US owned, is decent quality, and does NOT use uyghur labour or child labour, and is widely available in Europe, I’m all ears
Macpac is my go-to generally. They’re New Zealand owned and everything I have bought from them has been really good.