Many California growers can’t find buyers as the industry produces more wine grapes than the market wants. Wine consumption is declining globally as people drink less.

It’s harvest time in California wine country, but many growers are struggling to sell their grapes as changing drinking habits have caused demand to plunge. The decline is forcing some growers to tear out vineyards that their families have grown for generations.

Wine sales have decreased by more than 20% over a five-year period, causing prices paid for grapes to drop and prompting California growers to take roughly a quarter of the state’s vineyards out of production. Many growers are having to decide whether to harvest at a loss, leave grapes on the vine or replace vineyards with crops more in demand such as almonds, walnuts, pistachios and olives.

Third-generation grower Bill Berryhill said it means another year of losing money and wasting hundreds of tons of healthy grapes.

    • 🌞 Alexander Daychilde 🌞@lemmy.world
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      1 day ago

      The world does not have a shortage of calories. The world has a shortage of getting food to the people who need it, but so so so much food is thrown away. Wine grapes would be incredibly low on the list to try and save. What would help far more is stepping in to help cut down on food waste and increase processes to get food from where it is to the people that do need it.

      And fix wealth inequality.

    • mushroommunk@lemmy.today
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      1 day ago

      Or rewilded solar farms. That requires not trying to make enough money to drown the sun from the sky though

        • Brkdncr@lemmy.world
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          7 hours ago

          It can’t. The us doesn’t have barren deserts, and running power out to them isn’t cost efficient. The disruption to wildlife is pretty severe too.

          Just put solar on existing structures in the cities. There’s plenty of sun to go around and existing power infrastructure.

          • FishFace@piefed.social
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            24 hours ago

            It depends heavily on the crop, and on the climate. I believe it works well for lettuce, for example, because lettuce needs shade, but other crops (I think ones with more sugar in them, hence need more sunlight) are adversely affected

            • phdepressed@sh.itjust.works
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              14 hours ago

              Nutrition and flavor is complex. One study I’ve seen stated that sheep grazing on solar grass fields ate almost 1/3 less grass but gained equivalent weight to sheep eating non-solar grass because the overall nutrition was higher.

              If high sugar was purely sunlight and CO2 crops would be getting sweeter with human-made greenhouse gasses and thinning ozone.

        • 🌞 Alexander Daychilde 🌞@lemmy.world
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          1 day ago

          Only because I did the math a while back - dedicating around 10% of the land we grow corn on for ethanol - converting that to solar - would give us enough energy to supply 100% of US can transporation energy needs (i.e. if everyone converted to electric cars). We’d have 90% of that corn-grown-for-ethanol land freed up to do whatever, and not impact any land used to grow food we (or animals) eat.

          That said, using desert for solar also makes tons of sense.

    • Arshem@lemmy.world
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      1 day ago

      If they’re lucky, growers can sell their uncontracted grapes at a loss to buyers making concentrated syrup.

      Part of the problem being ridiculous contracts that prevent the grapes from being sold or given away even if the person who contracted them decides they don’t want the grapes

      • someguy3@lemmy.world
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        1 day ago

        Not that knowledgable but I think wine grapes don’t make good food. What I meant is that you convert the land to grow something else.