When Keyana Sapp, 31, went shopping for a new backpack, the brands he remembered as a kid were just not the same.

He researched the companies, from North Face to JanSport and Eastpak, and soon realized they were all owned by the VF Corporation after a wave of acquisitions in the 2000s. After a Reddit post he made about his discovery picked up traction, he started looking at other types of consumer goods – cookware, shoes, tools, clothing.

“It seems like that was a story that just repeated in every industry,” Sapp told the Guardian.

  • INeedANewUserName@piefed.social
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    11 hours ago

    Yeah there are minimum fat contents to legally be called ice CREAM… cream is expensive… ice milk is less so etc. it isn’t necessarily bad if that is what you are expecting can be a lower fat alternative but if you have years of experience and the fat content suddenly drops… bye bye customers. Grew up in a Bryers house hold… we don’t purchase Bryers anymore.

    edit I see claims that Bryers does still sell Ice Cream along side their frozen dairy desserts but the average shopper isn’t likely to recognize the difference… now I might have go looking and pick up a tub.