WK Kellogg said Thursday that it will remove artificial colors from all its cereals by the end of this year.
The change comes a year ahead of schedule. Kellogg said last August that it would remove synthetic dyes from its cereals by the end of 2027.
But the company said Thursday it has identified fruit- and vegetable-based juices that will give cereals like Froot Loops and Apple Jacks their distinctive colors. The Battle Creek, Michigan-based company said it has also invested in equipment that will allow it to transition to natural colors.
Just to put into perspective the sun is considered a class 1 carcinogen.
Yes, this is why it can cause skin cancer and that sunscreen and sunhats exists.
One of these things is needed for life and the other is shit they add to food to make it look pretty.