I don’t know why they didn’t just take a timeless classic Ferrari shell, stick a powerful as fuck EV ‘engine’ in it, maybe tweak the exterior very slightly, and go to town on the interior. Win.
Wow, that looks like shit.
Yeah it looks like a receptionist desk
The company’s shares plunged by 8% the day after the Luce was unveiled.
Lol. They let an iPhone designer design a Ferrari, and it really shows. (Edit: The iPhone designer just designed the interior, I’m told.)
Whoever designed that smooth as a booger look clearly didn’t have a poster with Ferrari on it, in their room, as a kid.
I would sell their stock too, if I had any.
I thought he just designed the interior?
Johnny I’ve would drive around in. Sinclair C5 and it shows
I don’t think it looks all that bad. Also of all the backlash people, how many were ever going to buy one?
Complete non story this one. It’s been pushed by the anti-EV crowd
It would be a good looking Renault Megane. It’s a terrible looking Ferrari. It has nothing Ferrari about it.
I don’t think the car looks bad at all. The outside is a little bland tbf but it’s not ugly. I think the interior is incredibly tactile and well thought out. I think when we see people tearing around tracks that preorders are going to be extremely strong
The car doesn’t look bad? It looks like an 80’s SciFi prop.
This is what a next Gen supercar should look like:
I’d prefer it over whatever that thing is. I assume that’s a concept car because it wouldn’t survive a single trip on a public road.
There was no reason to make it look so out of place, unless they actually wanted to tank sales. Nothing about its look is necessitated by the EV drive train versus ICE.
That’s not a marketing issue, that’s whoever approved that design. Which, to be fair, may be the marketing boss depending on how their corporate structure is.
Why don’t they ever do retro designs and bring back popular classic looks? An electric F40 would probably sell like crazy.
I Just dont understand why everyone seemingly make EVs ugly on purpose…
I just don’t like that so many of them are fucking hatchbacks. I just want a sedan (that isn’t a god damned Tesla).
I think no one competes with Tesla Model 3 because they’re behind on tech. Only BMW i4 is in the same category I think.
Except BYD cars. One of the reasons the US government is so furiously keeping them out is because their technological superiority to all American cars, including Tesla, would destroy the current American car market. All that and they are ridiculously cheaper.
The 80s racing Volvo station wagon was sick.
The Taycan is gorgeous.
they’re trying to compete with Renault’s handsome EV designs
The Renault 5 EV is really cool.
The secretly don’t want to manufacture them so they make them look like shit?
Obviously they can be made to look normal, the Ford Lightning & Mach E, Lucid, Polestar, and even a Tesla all look pretty normal and arguably some look really nice. But ask a mainstream manufacturer to make an EV car and they look stupid half the time. The Prius finally doesn’t look like it’s trying to virtue signal with its ugliness, so designs can be improved too.
Tesla look like poo. Polestar are nicer by a mile but the backwindow is veey EV aesthetic
I don’t agree on the Prius. The 2026 version has worse consumption and a smaller trunk so it could look more like any other SUV. People buy these cause they are the best economics for the size and Toyota made it more like “what they think a phev suv should look like”. I’d say that’s the opposite of your point.
But ask a mainstream manufacturer to make an EV car and they look stupid half the time.
IMO, it’s probably more that they overdesign them. They want the EV to look futuristic and unique compared to their regular cars, but their cars already look like that to some degree, and so they overcook the design into looking like some science fiction vehicle. Take the Ferrari, for example, they tried to make it have a floating arch where the hood would normally be.
That’s fine for a movie or video game, but in real life, coupled with the practical limits, it just doesn’t look very good.
The Ferrari was designed by Jony Ive. It definitely looks like something he would design. He’s all about clean, minimalist design where everything is utilitarian.
Ferrari as a brand is about beautiful extravagant design in the fastest and least useful vehicles on the planet.
I can’t think of a less synergistic combination that Ferrari and Jony Ive.
Better fits for Jony Ive would be Hyundai, Kia, BMW and Mercedes. Those four are making some ugly ass cars that need to go back to the drawing board.
So, you are Ferrari and you hire the designer of the fucking original translucent iMac.
The Luce is the iFerrari.
How hard is it to put a battery on a testarossa.
Dumbasses tried to reinvent the evThe newly reissued testarossa has a hybrid EV drive range of like 100km. It’s definitely a start.
I don’t even think it looks that bad, it just doesn’t look like a Ferrari
I saw an image edit with a Toyota Prius badge and I legit liked it
Hyundai’s Ioniq Venus concept actually kind of looks like if Ferrari designed a Prius
Front end looks very Lamborghini to me.
I imagine that’s the issue, that it does in fact not look like a Ferrari, when it is supposed to be a Ferrari.
Its growing on me. And the rims as an old GenX’er didn’t Vector have a set like that w/ the Bi-Turbo/Twin Turbo? I like the “Jet Turbine” look of them.
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But I can see why an EV Ferrari would get backlash from the purists. Its not a traditional ICE race car. That said I see racing going to EV as the torque is insane on electric. We are already seeing it in drag bikes
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Another prediction on EVs, their charging bottle neck will be filled by standardized batteries that can be removed by a robot.
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Like a car wash you pull up, a clanker comes up from the floor and removes your batteries. They go into inventory to charge and can be cell by cell inspected and charged batteries are installed. 10 minutes TOPS.
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This fixes recycling and repair. I’m sure I’m not the first to think of this, but its going to happen.
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Oh and your correct this looks NOTHING like a Ferrari, I mean not even “Ferrari Red®”???
We need better formatting of text on here asap,
Like a car wash you pull up, a clanker comes up from the floor and removes your batteries. They go into inventory to charge and can be cell by cell inspected and charged batteries are installed. 10 minutes TOPS.
This is already being done in China.
I drive an EV
This sort of shit doesn’t help with idiots hating EVs on principle
In my view, the EV-drivers are the idiots. Although I’d prefer “ignorants” as those can be smart and dumb.
EVs are almost 100% cloud-cars full with surveillance and subscriptions and everything bad that comes with it. Not to say EVs are inherently bad, they aren’t. I would love one, technically speaking. I also love tech and gadgets. But not this level of remote control over “my” car.
I went from Bentley to cheap dumb cars over the years just because they all do it, some more some less. And EVs are the top of the “modern” shit. But the “entry-level” cars are still only filled with the basics. Even haptic buttons and dials (beside a damn touchscreen though).
You will own nothing, rent everything, and be happy about. I won’t.
Modern ICE cars have the exact same telemetry, even at the lower end models now. There are ways to circumvent some of the monitoring by deliberately terminating their antennas however. It really depends on the model though and whatever documentation regular drivers would be willing to share. My EV was modified this way and now I have a tiny reminder on the corner of the console that it can’t connect.
This is all a bandaid of course. We either come up with a gray market of workarounds or we demand legislation to remove this shit in a privacy bill. Considering we have a mandate by Congress starting in 2027 to install AI equipped driver facing cameras to disable the car if the driver even vaguely looks incapacitated shows that it would be a massive uphill battle however.
Terminating antennas doesn’t usually work in areas with good cell service. Traces on PCBs are good enough to transmit/receive to towers unless you’re in a rural area.
Best bet is to remove the modules that control data collection entirely, if you can for your car.
To me it looks more like an iphone than a ferrari
That’s because it was designed by Jony Ive.
No it wasn’t. He only designed the interior.
I guess I misremembered then. Once I saw this car, my suspicion is that this may have been the canceled Apple car. My theory is Apple saw how much it cost: or something and decided to sell to Ferrari to recoup some of their investment. Apple’s biggest mistake (or saving grace to keep them out of this industry) would have been to not let him design the whole thing and Ferrari was left with this.
There’s no way Apple would have designed something that bad.
Apple constantly produces crap (unless you are talking about looks). Case in point, every single one of their computer mouses… Even something common sense like placement of the power button eludes them. Their titanium laptops all had flaking paint and failing hinges, etc
They are good at producing good looking items, but, any schmuck could tell them they are overlooking basic BS. The only reason they get away with it, is because they produce a product which SEEMS well manufacturered
Of course I’m talking about looks, as that is literally the only thing people take issue about with this car.
