The U.S. grocery slowdown is becoming harder to ignore.
Shoppers are buying fewer items than a year ago, and grocery sales are declining as weakening unit sales are now outweighing rising prices. That is according to new analysis from Bain & Company using NielsenIQ grocery data shared exclusively with CNBC.
Grocery units, which refer to individual items or products sold, fell 1.8% in June from a year earlier, a sharp reversal from the 0.1% year-over-year growth recorded in June 2025. While prices continue to rise about 2% to 3% year-over-year, that inflation cushion for the industry is no longer enough to keep overall sales growing.



We have scaled back significantly on our grocery purchases within the past month. No snacks, only stuff that’s on sale, beef products very rarely (because it’s fucking expensive now) and fewer items overall. Even after all that it comes to around $80 per trip. But we are now losing money due to our power and water bills getting jacked up so we are looking into cutting back even more.
power/gas /water isnt telling its customers that the rates are going up because of AI datacenters, i saw our parents rates increase as well.
I was in Acme a few days ago looking through the steak section. There was a porterhouse close to expiration on sale for … $54 fucking dollars. It was a little over one pound. I’d be astonished to pay that much for a steak at a fucking steakhouse, cooked and brought to my table with sides and drinks.
If I want the taste of steak these days, I buy bottom round and flatten the shit out of it with a tenderizing mallet.
My husband wanted a special German stew this week and I went to price out chuck roast for it and it was $10/lb! It would cost us $20 in meat to make a pot of simple freakin stew. Round wasn’t even cheaper either! I quickly decided we weren’t having that stew right now. The price of beef is insane. Beef roast and stew was the poor meal when I was growing up - the thing my parents made to stretch the budget because you just buy a super cheap cut and cook it all day to make it edible, along with cheap veggies. Now those meals are damn near a delicacy considering the cost of the meat. Chicken isn’t much better either at the moment. Grocery shopping has become exhausting.
My local Shop-Rite still has cheap-ass chicken, at least. They’ve always had these packs of chicken (breast, legs or thighs) of about 6 or 7 pounds that cost $10 total. Thank god I like hot dogs, too – stores still damn near give those away.
I have a family with 3 teenage boys, I spend $100 pretty much every day…