I’m not sold on the effect MAHA is having on this. I see many many left/center-left/center sorts of folks on the protein craze just from normie socials like Instagram. My wife’s Instagram is shoving high protein products, meal prep recipes, etc. at her non-stop and she occupies a very left part of the normie internet. I’m sure MAHA’s influence is non-zero but I think protein is simply the new matcha.
Yes we did buy 500g of expensive ass matcha from Kyoto and no we have not used more than 10g yet, almost a year later. /sigh
I’m not sold on the effect MAHA is having on this. I see many many left/center-left/center sorts of folks on the protein craze just from normie socials like Instagram. My wife’s Instagram is shoving high protein products, meal prep recipes, etc. at her non-stop and she occupies a very left part of the normie internet. I’m sure MAHA’s influence is non-zero but I think protein is simply the new matcha.
Yes we did buy 500g of expensive ass matcha from Kyoto and no we have not used more than 10g yet, almost a year later. /sigh