Many California growers can’t find buyers as the industry produces more wine grapes than the market wants. Wine consumption is declining globally as people drink less.

It’s harvest time in California wine country, but many growers are struggling to sell their grapes as changing drinking habits have caused demand to plunge. The decline is forcing some growers to tear out vineyards that their families have grown for generations.

Wine sales have decreased by more than 20% over a five-year period, causing prices paid for grapes to drop and prompting California growers to take roughly a quarter of the state’s vineyards out of production. Many growers are having to decide whether to harvest at a loss, leave grapes on the vine or replace vineyards with crops more in demand such as almonds, walnuts, pistachios and olives.

Third-generation grower Bill Berryhill said it means another year of losing money and wasting hundreds of tons of healthy grapes.

  • thanksforallthefish@literature.cafe
    link
    fedilink
    arrow-up
    6
    ·
    12 hours ago

    Yeah but you (and the farmers) aren’t going to like the redo.

    Massive agri-corps have been busily buying up agricultural land as the Tangerine Tyrant’s policies send farmers bankrupt. Gates and Ellison are two of those behind it.

    • myyass@lemmy.world
      link
      fedilink
      arrow-up
      1
      ·
      56 minutes ago

      Yeah it seems like something serious is happening, and I only learned about his behind the scenes actions in the last few years. I don’t trust Gates one bit with anti-trust lawsuits becoming part of the cost of business.

      Granted this is encouraging me and my family to get back into gardening/farming and things like having chickens.