While younger generations are drinking less, adults aged 50 to 64 are drinking more, causing a shift reshaping the US bar scene
Alcohol consumption has decreased across the United States in recent years, particularly among adults under age 40, but there is one older demographic in which more people are drinking than before the Covid-19 pandemic – and more are doing so heavily, according to a new study.
For the first time since before the pandemic, the percentage of US adults who drink any alcohol decreased between 2022 and 2024, according to the report in the journal Annals of Internal Medicine. People from 50 to 64, which roughly corresponds with gen X, were the only age group in which drinking continued to increase.
They are likely hurting their health by imbibing, according to the latest science, but they are also helping keep open bars. Such businesses have struggled as younger generations, the drivers of nightlife, move away from booze.



Bro. Let me give the yung’uns some advice: Don’t raw dog reality.
Wrong – rsw dog it because the earlier you find out what you like and dont like, the easier life becomes. Wasted about twenty years of my life because i would just drink to put up with stuff i didn’t like. Realized i could just stop drinking and stop doing the things i dont like and life is way easier now.
I initially agreed with “don’t raw dog life” but this is a good viewpoint.
I don’t know if it’s always possible or desirable to not put up with stuff, but I can see that eliminating your coping mechanism would encourage you to leave the situations you can leave.
Still, when you can’t, life is much easier with intoxicants.