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Cake day: July 13th, 2025

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  • Google’s introduction of AI Overviews in 2024 broke that bargain. Instead of the list of familiar blue links that previously sat at the top of Google’s search page, the new AI Overviews used the content of those links — effectively the actual news reporting — to create a summary, while pushing down and out of sight the links from which it was scraped.

    This is what The Verge’s Nilay Patel calls “Google Zero.” Google scrapes the internet for content, without paying, then reassembles it on its own site, so users never leave. Readers get the news without visiting the source that reported it. And until now, if anyone did choose to opt out of being scraped for AI Overviews, Google would only let you do that by also crippling your presence in Search. So in effect, say no and Google forces you off Search.

    Nice news website you have there. Be a shame if someone de-listed it.

    Publishers faced an impossible choice: allow Google to steal and repurpose their work for AI systems without payment and eventually go out of business, or object, disappear from the internet and probably go out of business even faster.

    The CMA has now rightly recognized that this is no choice at all and ordered Google to allow news publishers to opt out — without being removed from the internet entirely.