I have my doubts. the ad markets are fairly regional and audio normalization at that scale is going to require a bit more processing power to do.
I do agree that normally what the state does trickles to everyone else but, in this case it’s going to be more cost effective to only have the extra processing expense in CA, as they can’t use the same audio normalized ads across the market.
Being said, if this catches on and it becomes a federal thing like how TV broadcast is, I wouldn’t be sad that’s for sure.
Advertisements on streaming platforms are not universal across state lines though, the ads on them are localized to your locations.
Adverts as a whole are very location based as locations differ in what types of ads are efficient in that area, what people want and like to see in CA vs what people want and like to see in MA for example are vastly different, and as such you will get different adverts.
There is no incentive for them to just normalize all adverts on their platform, as that will take up more processing power and time and as such more money to do. As such it’s more likely they will just make a separate streaming pipeline that normalizes only ads in the CA pipeline and call it good.
Guess I’ve got to move to California now…
No need:
Source: https://www.politico.com/news/2025/10/06/dial-it-down-california-forces-netflix-hulu-to-lower-ad-volume-00595663
I have my doubts. the ad markets are fairly regional and audio normalization at that scale is going to require a bit more processing power to do.
I do agree that normally what the state does trickles to everyone else but, in this case it’s going to be more cost effective to only have the extra processing expense in CA, as they can’t use the same audio normalized ads across the market.
Being said, if this catches on and it becomes a federal thing like how TV broadcast is, I wouldn’t be sad that’s for sure.
In this case, however, we’re talking about streaming platforms, which are pretty much universal across state lines.
Advertisements on streaming platforms are not universal across state lines though, the ads on them are localized to your locations.
Adverts as a whole are very location based as locations differ in what types of ads are efficient in that area, what people want and like to see in CA vs what people want and like to see in MA for example are vastly different, and as such you will get different adverts.
There is no incentive for them to just normalize all adverts on their platform, as that will take up more processing power and time and as such more money to do. As such it’s more likely they will just make a separate streaming pipeline that normalizes only ads in the CA pipeline and call it good.
Just sail the high seas for your favorite shows!