The CEO of Commodore appears to be completely out of touch on people’s perception of AI use, as they’ve been using it a fair amount in videos and the advertising for this phone (AI music and AI video generation) since buying Commodore, and poorly justifying it in the comments of their videos with links to their FAQ.

AFAIK they’ve already fully paid off the commodore IP acquisition from C64 ultimate sales, but as you say, that cannot sustain them forever.

The phone is pretty much entirely just the CEO’s personal opinion of what a phone should be, which he’s been making videos about from before the acquisition, and they appear to have done almost zero market research what the customers would want and be willing to pay…

One of those spray-can extension poles would probably work pretty well.