

Yes I do have experience, in fact it’s core to my job.
The cost to design is significant and wasting a few years of development is not a light decision. So Valve either had to scrap the design and waste the development cost, or price it according to the current PC parts prices
You are right that people can DIY, but it always was an option and people still buy ready-made computers, so that’s a moot point.
The price for comparable parts and same form factor isn’t far off from DIY.
Size is a big factor here. Steam made a console sized PC.
There isn’t a lot of PC case that size. And the list of PC parts for SFF are limited and more expensive than their normal counterparts.
So yeah, if you want a full tower PC in your living room, don’t buy the Steam Machine. But I haven’t seen a PC build of that size cost less.