IKEA Puts a Talking Shelf in Skyrim, Voiced by a BAFTA-Winning Actor in New Free Mod
respawnfirst.com
In absurdly brilliant promotional campaign of the year, home furnishing company IKEA has officially partnered with XBOX and Bethesda to solve The Elder Scrolls V: Skyrim’s over-encumbrance i…
    • w3dd1e@lemmy.zipEnglish
      18·
      6 days ago

      Yeah this is one of the best digital marketing stunts I’ve ever seen.

      If every company released random mods for games that are 15-20 years old, the world would be a better place.