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The fact that they needed to receive a lot of complaints to reconsider makes me wonder - do they even do any kind of usability testing for their products? Anyone who even sat in a car with only touchscreen can tell you the experience is not comfortable.
And I don’t think it’s just about the price of physical buttons. Buttons are a selling point right now, they could charge a small premium (not in the thousands but ~$200 certainly.
Or follow the BMW plan and put buttons in the cars but make them subscription only.
Now take away subscriptions.
I’m looking at you, everyone.
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