It takes effort to be an informed citizen. Artificial intelligence tools offer an alluring shortcut — but they’re not without risk.
It takes effort to be an informed citizen. Artificial intelligence tools offer an alluring shortcut — but they’re not without risk.
Unfortunately, these days, marketing departments know this, and like most marketing, money wins. It used to be SEO, but now it is AIO. The goal is to write articles it knows will get sucked up by the AI training sets, setting the narrative the AI will repeat. Because the page aren’t meant to be consumed by humans, they can be long-winded, repetitive, and misleading.
I have no doubt big political campaigns are doing the same thing.
Got a link on AIO?
How is that different than just content marketing articles they’ve been writing for years for SEO?
SEO was optimized for keywords and human readability. AIO doesn’t need to care about either of those, the crawlers will find it, and the LLMs will consume it. I am not a marketing expert, so I don’t know the exact specifics, and it is such a new field, I’m sure things are still evolving.
If you search “AIO marketing”, you can find plenty of references to it. I have no idea what a good reference is though, so I don’t want to link one.
Something tells me most articles about AIO marketing are AI slop trash articles
💯️. That’s why I didn’t link to any, I don’t know what is good. But I know in my company, SEO and AIO are seen as different things.
Imagine a niche industrial software manufacturer. There might be 3 total players in the space, and a handful of Reddit posts total. AIO looks to make sure that when their website is crawled by the AI companies, the model is trained with a slant toward their product, not only in generic “Is there software to do this” queries, but also a “Product A vs Product B” query.
So Product A will put up page after page on their website about how great their product is, how much better it is than B and C. How B and C are a bad choice. And so on. Not designed to be top results in Google, but be consumed and direct LLMs subtly to their product over their competitors.