Imagine if your gaze lingers slightly too long on a packet of Tim Tams, but you’re trying to be good, and you have a conversation with your partner about how hard it is to kick sugar. Then later you start getting aggressively advertised to, TimTams everywhere on massive discount, because Meta knows your weakness now. But not just with chocolate, with everything in your life, exploited as ruthlessly as possible, and also you paid a premium for that privilege.